As a business owner, you’re constantly juggling tasks, deadlines, and priorities. The challenge isn’t just about time—it’s about energy. When everything feels urgent, it’s easy to get stuck in tasks that drain you without producing results. The Energy-Money Priority Matrix is a tool that helps you decide what to prioritize, protect, delegate, or delete to maximize productivity and growth.
1. Prioritize What Energizes You and Brings Revenue
If a task fuels your energy while also increasing income, it deserves your full focus. These high-value activities are the ones that make your business thrive and keep you motivated. Examples include closing key deals, client strategy sessions, or high-impact creative work.
2. Protect Activities That Recharge You
Tasks that give you energy but don’t directly make money are just as important. These might include self-care, exercise, or personal development. Protect these activities—you cant make more money if you don’t have energy. These tasks keep you energized and prevent burnout, ensuring you can tackle revenue-generating work effectively.
3. Delegate Energy-Draining, High-Value Tasks
Some tasks generate revenue but drain your energy. These are prime candidates for delegation. Hiring a VA, outsourcing accounting tasks, or letting a team member handle scheduling allows you to focus on high-value tasks without depleting your energy. Delegation multiplies your productivity while maintaining your well-being.
4. Delete Low-Value, Low-Energy Tasks
Tasks that neither generate income nor energize you are distractions. Stop spending time on them. These could include unnecessary meetings, endless email chains, or menial busywork. Deleting them frees up mental space and time for what truly matters.
Write Out Your Daily Tasks
I want you to grab a notebook or open a blank document and write out every single task you do in a typical day or week. Don’t overthink it—just list it all out. Everything counts, from answering emails and client calls to posting on social media or prepping meals for your family. Once you have your list, I want you to start categorizing each task into one of the four quadrants.
The goal here is clarity. When you can see where your time and energy are going, it becomes much easier to decide what needs your attention, what can be delegated, and what might need to go altogether.
